Great product launches are a company-wide plan that involves the coordination, research, and enthusiasm of departments across the company. We’ve outlined all the processes and assets you will need to complete before your product launch (with enough built-in lead time) in The Anatomy of a Product Launch.
A successful product launch requires much more than simply activating the “buy” button beneath your product. Every launch needs a detailed plan to be successful. I wrote The Anatomy of a Product Launch and it’s accompanying checklist to help be this plan for you and your team.