Product launches naturally tend to skew towards chaos.
And there are many reasons why product launches can fail—stakeholders don't understand their role in the launch, there aren't enough resources available, unclear deadlines, lacking communication, and unclear measurement for understanding the performance of the launch. In short, a lot of things can go wrong.
Thankfully, it doesn't have to be this way! That's why we wrote this ebook to show how your product launches can become a success story through proper planning, cross-functional buy-in, and effective communication.
In this ebook, you'll learn: